Mass
Media: Mass
media is media which is intended for a large audience. It may take the form of
broadcast media, as in the case of television and radio, or print media, like
newspapers and magazines. Internet media can also attain mass media status, and many mass
media outlets maintain a web presence to take advantage of the ready
availability of Internet in many regions of the world. Some people also refer
to the mass media as the “mainstream media”.
Many people around the world rely on the mass
media for news and entertainment, and globally, mass
media is a huge industry.
v Functionalists view about Mass
Media:
Ø Mass
Media contributes to a stable society
Influence on Socialization Network programs “encourage” social integration by
exposing the entire society to shared beliefs, values, and norms.
Ø Mass Media Communication designed to reach the general
population. Examples: T.V., magazines, news papers, radio, movies, internet,
tapes, discs Images of achievement and success, activity and work, equality and
democracy.
Ø Mass
Media also entertains us in our free time and provides an escape from everyday
life.
Ø The
Mass Media serves many functions for our society. Media provides news and
information to us after they select, interpret, and criticize it.
Ø
The knowledge is universal and it is one truth
that Mass Media is a part of our society. It is a main source of
surveillance, entertainment, correlation, transmission, and mobilization.
Ø
We can know about our society rules and
regulations from the Mass Media by watching many programs in TV, Radio, and the
Internet. It also aware us about our social norms and sanctions.
Ø
Mass Media play an important role for promoting
society's interest especially in times of crisis.
Ø
Mass Media socialize the children and the young
through words, pictures, children’s book we expose the young to the meaning of
manners, love, parenthood.
v
Conflicts
View about the Mass Media:
Ø
Television programs
and motion pictures have come quite a way in taking on controversial topics.
Because many Hindi series, and Bangla series like-Gulshan Avenue and the motion
pictures of the last ten years have attempted to come to grips with some of the
major social, political, and economic issues of advanced industrial capitalism:
class, racial and sexual conflict, corporate irresponsibility
Ø
Mass Media developing
sensitivity to ideological issues but criticizes the issues' conventional,
sensationalistic treatment which ultimately misrepresents real social and political
conflicts.
Ø
Television programs and even commercials can
introduce it applies to family life.
Ø
Mass Media always try to telecast the correct
news. But sometimes they telecast incorrect news or information, so it fell the
bad impact in a country.
Ø
The programs which telecast in Mass Media are
not always social. So these unsocial programs fell a great influence in our
young generation and children.
Ø
Mass Media is a way for the powerful to keep
things the same influence on socialization newspapers owners and editors
exercise power by setting the political agenda for a community.
Ø
Sometimes Mass Media helps to increase crimes.
Terrorist easily communicate by mobile phones or by internet. Hacker can easily
hack any bank or any secret files from any organization by the Internet.
Ø
Some unreal programs, movies, cartoons are
telecast in many television channels which had bad impact to our children. If
any children watch any ghost movie he/she may be afraid which can create ant
psychological problems. There are some movies like- Superman, Spiderman, Batman
etc, which may be bad for children because they often try to act like then
which dangerous for them. For example: one of my cousin broke his
hand by jumping like Spiderman.
v
There is nothing which has no disadvantages.
Here the same case is for Mass Media. If it has some disadvantages but it is
very important for our society. We can not live without Mass Media. So Mass
Media play an important role to change our society.
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